Four case studies. One principle.

Systematise expertise. Democratise access. Keep teams lean.

Design Lead & Solo Builder

If It Doesn't Exist in Code, It's Not a Design System

A code-first design system with an AI builder, interactive catalog, schema-driven rendering, and automated visual testing — built by one designer in 4 weeks.

Design SystemsSwiftUIAISchema-DrivenSnapshot Testing

Design Lead & Solo Builder

Imagine You Could Speak a View Into Existence

A conversational AI agent that generates, refines, and iterates on native SwiftUI views — built on top of a schema-driven design system.

AIAgenticStructured OutputTool UseSwiftUI

Design Lead & Solo Builder

It Doesn't Matter Which Tool You Start In

A bidirectional bridge between code and Figma — token sync, component generation, drift detection, and a handmade communication protocol between two tools that were never designed to talk to each other.

FigmaPluginDesign TokensBidirectional SyncSwiftUI

Design Lead

Systematise the Expertise, Not the Headcount

How systematising content design rules into tooling absorbed 80% of content review, reallocated two planned hires, and eventually became a Figma plugin.

Content DesignLeadershipAIFigma PluginGovernance